Audi pays homage to 'The Godfather,' Bud has a dog and pony show and Go Daddy gets racy (again). Here are the Super Bowl ads you'll be talking about on Monday.
By Ben Rooney, CNNMoney.com staff writer
Anheuser-Busch
Anheuser-Busch is regularly the largest buyer of Super Bowl spots and usually ranks well in the post-game polls. This year, the Bud brewer has purchased six 30-second spots that will be dedicated to Bud Light and one 60-second spot for good old Budweiser.
The 60-second spot tells the tale of a discouraged horse that doesn't make the cut for the brewer's trademark team of Clydesdales. But a spunky Dalmatian, another familiar Budweiser character, helps the horse stage a Rocky-esque comeback.
In one 30-second spot, three cavemen struggle to move a Stone Age ice chest filled with Bud Light and bicker in caveman talk. Another caveman appears with a gigantic stone wheel. What happens next? Well, the dawn of civilization comes another day.
Other ads Anheuser-Busch has in store will feature x-ray vision, fire breathing, wine & cheese and comedian Carlos Mencia.
Anheuser-Busch is regularly the largest buyer of Super Bowl spots and usually ranks well in the post-game polls. This year, the Bud brewer has purchased six 30-second spots that will be dedicated to Bud Light and one 60-second spot for good old Budweiser.
The 60-second spot tells the tale of a discouraged horse that doesn't make the cut for the brewer's trademark team of Clydesdales. But a spunky Dalmatian, another familiar Budweiser character, helps the horse stage a Rocky-esque comeback.
In one 30-second spot, three cavemen struggle to move a Stone Age ice chest filled with Bud Light and bicker in caveman talk. Another caveman appears with a gigantic stone wheel. What happens next? Well, the dawn of civilization comes another day.
Other ads Anheuser-Busch has in store will feature x-ray vision, fire breathing, wine & cheese and comedian Carlos Mencia.
Audi of America
Audi will return to the Super Bowl after a 20 year hiatus with a 60-second spot based on an iconic scene from the classic mafia movie "The Godfather." Alex Rocco, who played the character of Moe Greene, will star in the ad.
"We chose 'The Godfather' to anchor our Super Bowl ad because, at its core, the film is about a struggle between old and new power. In precisely that fashion, Audi represents the rise of a new force in luxury," said Scott Keogh, chief marketing officer, Audi of America in a statement.
The ad will promote the Audi R8 sports car, a sleek two-door that sells for more than $100,000, and was filmed outside a multi-million dollar mansion.
Audi's focus on targeting the luxury market is in stark contrast to concerns expressed by another automaker advertising in the Super Bowl. Hyundai of America said earlier this month that it was reviewing its decision to advertise during the big game because of softness in the U.S market. Ultimately, Hyundai decided to stay in the game with two 30-second spots.
Audi will return to the Super Bowl after a 20 year hiatus with a 60-second spot based on an iconic scene from the classic mafia movie "The Godfather." Alex Rocco, who played the character of Moe Greene, will star in the ad.
"We chose 'The Godfather' to anchor our Super Bowl ad because, at its core, the film is about a struggle between old and new power. In precisely that fashion, Audi represents the rise of a new force in luxury," said Scott Keogh, chief marketing officer, Audi of America in a statement.
The ad will promote the Audi R8 sports car, a sleek two-door that sells for more than $100,000, and was filmed outside a multi-million dollar mansion.
Audi's focus on targeting the luxury market is in stark contrast to concerns expressed by another automaker advertising in the Super Bowl. Hyundai of America said earlier this month that it was reviewing its decision to advertise during the big game because of softness in the U.S market. Ultimately, Hyundai decided to stay in the game with two 30-second spots.
Careerbuilder.com
CareerBuilder.com takes the phrase "heart-wrenching" to a literal extreme in one of its two 30-second spots in this year's Super Bowl.
The online job source plans to target disgruntled employees with an ad showing a woman who is stuck in a dissatisfying job but can't muster the confidence to quit. So, her heart does it for her.
In the past, CareerBuilder.com ads have used humor to reach their target audience but this year's approach will be more inspiring than funny.
"This year's campaign is more poignant and urges the sense of empowerment," said Richard Castellini, CareerBuilder.com's Vice President of Consumer Marketing.
The ads will be punctuated with motivational catch-phrases like, "Start Building" and "Self-Help Yourself."
CareerBuilder.com takes the phrase "heart-wrenching" to a literal extreme in one of its two 30-second spots in this year's Super Bowl.
The online job source plans to target disgruntled employees with an ad showing a woman who is stuck in a dissatisfying job but can't muster the confidence to quit. So, her heart does it for her.
In the past, CareerBuilder.com ads have used humor to reach their target audience but this year's approach will be more inspiring than funny.
"This year's campaign is more poignant and urges the sense of empowerment," said Richard Castellini, CareerBuilder.com's Vice President of Consumer Marketing.
The ads will be punctuated with motivational catch-phrases like, "Start Building" and "Self-Help Yourself."
Cars.com
Next time you go to buy a car, be sure to bring along an angry tribal warrior in case you need back up. That's the message behind one of Cars.com's Super Bowl spots.
In this commercial we see someone successfully close the deal on a new car, without having to resort to "Plan B," thanks to insight from Cars.com. What was "Plan B" you ask?
"I was going to have you fight Glandor," the buyer tells an unsuspecting car salesman.
Enter angry warrior.
Next time you go to buy a car, be sure to bring along an angry tribal warrior in case you need back up. That's the message behind one of Cars.com's Super Bowl spots.
In this commercial we see someone successfully close the deal on a new car, without having to resort to "Plan B," thanks to insight from Cars.com. What was "Plan B" you ask?
"I was going to have you fight Glandor," the buyer tells an unsuspecting car salesman.
Enter angry warrior.
FedEx
This year, it's FedEx's turn to show us how animals can cause havoc in the workplace.
Monkeys have been featured prominently in Super Bowl ads before, often running amok in an office environment. But the parcel delivery company decided to go with a more product-appropriate animal for this year's spot.
The ad depicts a well-meaning office clerk who tries to handle his company's shipping needs with carrier pigeons. Chaos ensues and we are reminded of how FedEx's portfolio of services can help small businesses.
This year, it's FedEx's turn to show us how animals can cause havoc in the workplace.
Monkeys have been featured prominently in Super Bowl ads before, often running amok in an office environment. But the parcel delivery company decided to go with a more product-appropriate animal for this year's spot.
The ad depicts a well-meaning office clerk who tries to handle his company's shipping needs with carrier pigeons. Chaos ensues and we are reminded of how FedEx's portfolio of services can help small businesses.
General Motors
Last year, GM was one of the advertisers experimenting with user-generated ads during the Super Bowl. This year, however, the company ditched that idea, which most experts said was unsuccessful, in favor of a more simple approach to promote the hybrid version of its GMC Yukon SUV.
The ad will be animated in black-and-white and will depict a climber pushing a boulder uphill with a voice-over asking a number of rhetorical questions.
"Why push? Why change? Why grow? Why dream?"
These are some pretty deep questions for a Super Bowl ad. Not to mention the heady reference to Sisyphus. Thankfully, the voice-over answers them for you:
"Questions you don't have to ask yourself, when you never say `it's good enough.'"
This stripped-down approach is a bit of a departure from typical SUV ads. But the more philosophical tone may be designed to appeal to hybrid buyers.
Last year, GM was one of the advertisers experimenting with user-generated ads during the Super Bowl. This year, however, the company ditched that idea, which most experts said was unsuccessful, in favor of a more simple approach to promote the hybrid version of its GMC Yukon SUV.
The ad will be animated in black-and-white and will depict a climber pushing a boulder uphill with a voice-over asking a number of rhetorical questions.
"Why push? Why change? Why grow? Why dream?"
These are some pretty deep questions for a Super Bowl ad. Not to mention the heady reference to Sisyphus. Thankfully, the voice-over answers them for you:
"Questions you don't have to ask yourself, when you never say `it's good enough.'"
This stripped-down approach is a bit of a departure from typical SUV ads. But the more philosophical tone may be designed to appeal to hybrid buyers.
Godaddy.com
Go Daddy has a reputation to consider.
Last year, the Internet domain name registrar was rejected three times by CBS for proposing commercials that were deemed inappropriate. This year, Fox denied ten of Go Daddy's submissions before settling on one, entitled "Spot On," which features Indy race car driver and "Go Daddy Girl" Danica Patrick.
But the ad was not the company's first choice, according to Bob Parsons, Go Daddy's CEO. So, Parsons decided to use Go Daddy's spot to show viewers how to see, "Exposure," the ad he wanted to air during the game.
"We are going to have to make lemonade out of lemons on this one. It's risky, but we've changed our whole marketing plan so we can leverage something out of this smokin' hot spot," Parsons said in a statement.
Go Daddy has a reputation to consider.
Last year, the Internet domain name registrar was rejected three times by CBS for proposing commercials that were deemed inappropriate. This year, Fox denied ten of Go Daddy's submissions before settling on one, entitled "Spot On," which features Indy race car driver and "Go Daddy Girl" Danica Patrick.
But the ad was not the company's first choice, according to Bob Parsons, Go Daddy's CEO. So, Parsons decided to use Go Daddy's spot to show viewers how to see, "Exposure," the ad he wanted to air during the game.
"We are going to have to make lemonade out of lemons on this one. It's risky, but we've changed our whole marketing plan so we can leverage something out of this smokin' hot spot," Parsons said in a statement.
PepsiCo
The beverage maker has purchased two minutes of Super Bowl ad time this year but one spot promises to be slightly different from the others. Pepsi announced last week that its pregame ad "Bob's House" will be a silent ad.
"If a television commercial airs on Super Bowl Sunday and no one hears it, does it make a sound?" asks a Pepsi press release. Judging by the amount of buzz this ad has generated already, the answer is yes.
The 60-second commercial was created by Pepsi employees who are deaf and features dialogue in American Sign Language with written subtitles. The spot is based on a popular joke in the deaf community that involves a quiet street and loud horn honking.
In addition to advertising soft-drinks and potato chips, Pepsi's hope is to use the Super Bowl as a platform to create awareness of issues concerning the American deaf community.
"By bringing the world an ad performed by deaf employees in ASL, we feel like we've already scored the upset on Super Bowl Sunday said Clay Broussard, a PepsiCo employee and project lead on Bob's House.."
The beverage maker has purchased two minutes of Super Bowl ad time this year but one spot promises to be slightly different from the others. Pepsi announced last week that its pregame ad "Bob's House" will be a silent ad.
"If a television commercial airs on Super Bowl Sunday and no one hears it, does it make a sound?" asks a Pepsi press release. Judging by the amount of buzz this ad has generated already, the answer is yes.
The 60-second commercial was created by Pepsi employees who are deaf and features dialogue in American Sign Language with written subtitles. The spot is based on a popular joke in the deaf community that involves a quiet street and loud horn honking.
In addition to advertising soft-drinks and potato chips, Pepsi's hope is to use the Super Bowl as a platform to create awareness of issues concerning the American deaf community.
"By bringing the world an ad performed by deaf employees in ASL, we feel like we've already scored the upset on Super Bowl Sunday said Clay Broussard, a PepsiCo employee and project lead on Bob's House.."
Salesgenie.com
After making what was widely considered to be the worst ad of last year's Super Bowl, salesgenie.com is planning a follow-up that it hopes will be even worse.
The company, which generates online sales leads and mailing lists, says that last year's ad was "a huge money maker," despite being a failure in most media polls, according to a salesgenie.com press release.
This year's ad features an animated salesman named Ramesh whose boss threatens to fire him if he doesn't double his sales. In the end, Ramesh finds salesgenie.com and becomes the salesman of the year.
Vin Gupta, chief executive officer of infoUSA, the publicly traded parent company of salesgenie.com, came up with the idea and wrote the copy for this year's ad, as he did last year.
"If it [the ad] positively impacts business like it did last year, we'd be thrilled to be the worst again," Gupta said in a statement.
After making what was widely considered to be the worst ad of last year's Super Bowl, salesgenie.com is planning a follow-up that it hopes will be even worse.
The company, which generates online sales leads and mailing lists, says that last year's ad was "a huge money maker," despite being a failure in most media polls, according to a salesgenie.com press release.
This year's ad features an animated salesman named Ramesh whose boss threatens to fire him if he doesn't double his sales. In the end, Ramesh finds salesgenie.com and becomes the salesman of the year.
Vin Gupta, chief executive officer of infoUSA, the publicly traded parent company of salesgenie.com, came up with the idea and wrote the copy for this year's ad, as he did last year.
"If it [the ad] positively impacts business like it did last year, we'd be thrilled to be the worst again," Gupta said in a statement.
White House ONDCP
The White House Office of National Drug Control Policy will use its first Super Bowl ad in four years to warn parents about the dangers of prescription drug abuse among teens.
"Though overall teen drug use is down nationwide, more teens abuse prescription drugs than any other illicit drug," the ONDCP said in a statement.
The Super Bowl spot is part of a larger campaign that will include print, online, community outreach and other advertising platforms.
The White House Office of National Drug Control Policy will use its first Super Bowl ad in four years to warn parents about the dangers of prescription drug abuse among teens.
"Though overall teen drug use is down nationwide, more teens abuse prescription drugs than any other illicit drug," the ONDCP said in a statement.
The Super Bowl spot is part of a larger campaign that will include print, online, community outreach and other advertising platforms.
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